After iPhone's debut, Tim Cook must reposition Apple brand - Economic Times

posted Oct 13, 2011, 8:05 AM by Stephanie Wei

After iPhone's debut, Tim Cook must reposition Apple brand
Economic Times
Apple Inc debuts its fifth generation iPhone this week minus its visionary leader for the first time. But CEO Tim Cook may already be thinking ahead to his greatest challenge: repositioning the company's fabled marketing apparatus to safeguard the ...

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