Apple's Cook to Woo Shoppers Without Pizazz of IPhone 5 - BusinessWeek

posted Oct 6, 2011, 8:05 AM by Stephanie Wei

The Associated Press

Apple's Cook to Woo Shoppers Without Pizazz of IPhone 5
BusinessWeek
With its latest iPhone 4S, Apple didn't tinker with the outside of the device, focusing instead on improving the processor, camera and software interface. The challenge will be persuading shoppers to upgrade to a new product that looks exactly like ...
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