Apple overnight in creating a smartphone with a glass body, stainless steel frame and touch-sensitive screen.
The email-friendly smartphone maker revealed the familiar features in a new flagship phone that will be the thinnest BlackBerry to date, giving it a profile that closely resembles the Apple iPhone 4 and cementing competition in the phone market.
The BlackBerry Bold 9900, due in Australia this year, will add one feature yet to debut in an Apple gadget, however. Near Field Communication in the new BlackBerry could let the phone double as a credit card, as well as reading information from public posters.
Despite the phone's new design, touchscreen and power, spokesman for RIM - the makers of BlackBerry - Carlo Chiarello said the company remained focussed on keeping its email-chasing, keyboard-using audience loyal.
"This is absolutely the best keyboard we have brought into a product bar none," he said. "This is the most uncompromising BlackBerry yet."
Its similarities with Apple's iPhone could help the Canadian phone maker as the battle for smartphone dominance becomes more cutthroat.
Google pulled to the front of the smartphone race at the end of last year with 32.9 per cent of the market, followed by Nokia (30.6%) and Apple (16.2%).
RIM BlackBerry fell to fourth spot worldwide with 14.6 per cent, down from a 20 per cent share and second place in 2009.
In addition to the company's new smartphone unveiled at BlackBerry World in Orlando, RIM will focus on its 7-inch tablet, the PlayBook, due to be released in Australia shortly.
The company yesterday launched a video-calling application for the PlayBook, as well as the first official Facebook application developed for a tablet computer, beating Apple and Google to the punch.
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